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乘风破浪 笃定前行 | 康桥集团荣膺“2020中国房地产开发企业品牌价值华中10强”
时间:2020-09-17 点击:291次

9月17日下午,由中国房地产业协会与上海易居房地产研究院中国房地产测评中心联合举办的——“2020中国房地产企业品牌价值测评成果发布会暨房地产品牌发展高峰论坛”在上海隆重召开。上百位业内专家、知名学者、企业领袖、主流媒体等汇聚一堂,聚焦企业产品开发、经营管理、社会责任等各方面的品牌价值,共同探讨品牌战略在行业转型期取得突破、赢得竞争优势的作用与意义。

此次大会重磅发布了《2020中国房地产企业品牌价值测评研究报告》,康桥集团凭借高品质的产品力和服务力,品牌影响力持续提升,成功入围企业品牌价值榜单,荣膺“2020中国房地产开发企业品牌价值华中10强”

01

定位升级美好生活服务商
加速完善全国化布局

康桥集团,自2002年成立以来,始终秉持“品质筑家 相伴一生”的企业使命,坚持以地产开发为主体,以产业文旅、大服务两翼发展的企业战略,业务涉及房地产开发、产业文旅、大服务体系(包括大社区,大教育,大健康,大商业,租赁住宅)、代建、装饰等多个领域。

在发展过程中,康桥通过洞察时代发展趋势和不断升级的消费需求,不断精进转变品牌战略,将战略定位从房地产开发商升级为美好生活服务商,并开启全国化战略布局,覆盖郑州康桥、河南康桥、京津冀区域、江浙区域、湘鄂赣区域、西部区域、珠三角区域等全国7大城市区域进行深耕拓展,持续扩大品牌影响力。

JIEZHIMUQIAN,KANGQIAOLEIJIFUWUXIANGMU277GE、LEIJIKAIFALIANG2000YUWANFANG、TUOZHANSHEQU4700YUWANFANG、FUWUYEZHU47WANYUHU。ZAIFUZADUOBIANDESHICHANGHUANJINGXIA,YIPINZHICHANPINHEFUWU,BUDUANMANZURENMENDUILIXIANGSHENGHUODEDUOYUANHUAXUQIU,YINGDELEYIZHONGYENEIWAIRENSHIJIKANGQIAOYEZHUDEZANYUHERENKE。

02

品质为先 创新驱动
夯实产品和服务核心竞争力

ZAIKANGQIAOKANLAI,HAOCHANPINYONGYUANSHIPINPAICUNZAIHEZHANGYUANFAZHANDEJICHU。LIJING18NIANCHENDIAN,PINZHIZAOYIRONGRUKANGQIAOPINPAIDEJIYIN,CHENGWEIKANGQIAOPINPAIYINGDEKOUBEIHERENXINDEZHONGYAOFABAO。

ZI2016NIANKAISHI,YI“JINGGUAN、JIANGONG、WUYE、TIYAN、YANFA”WEIHEXINDE5+HAOFANGZHONGBANGFABU,TONGGUO5DATIXI、26GEERJIBIAOZHUNJIBAIYUXIANGBIAOZHUNTIAOWENZIXIANG,JIANGKANGQIAOPINPAIJICHANPINTIXIJINXINGLEXITONGXINGDESHULIHESHENGJI。ZAI5+HAOFANGBAOZHANGPINZHIDEJICHUSHANG,KANGQIAOYEZAIBUDUANXUNQIUCHUANGXINDADANTUPO。

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△KANGQIAOMEILUWANXIANGMUSHIJINGTU

体育菠菜网CONGZUIKAISHIXUNZHAOTUANDUIDAOSHEJICHENGXING,KANGQIAOYI4NIANSHIJIANDINGZHIYIZUOSHIDAIGUPIN,BINGXIANGJIHUODELE“2018NIANYAZHOUZUIJIAJIANZHUSHEJIHAOZHAI”HE“2019ZHONGGUOSHIDAJUZHUZUOPIN”DENGZHUDUOZHONGLIANGJISHURONG,YINLINGKANGQIAOCHANPINLIKUARUYIGEXINTAIJIE!

当然,在产品创新升级的背后,系统化的研发能力,开放灵活的组织架构,无疑是康桥最强有力的硬核动力。

WEILESHENGJIPINZHIBIAOZHUN,CHIXUTUIDONGCHANPINYANFACHUANGXIN,KANGQIAOHAOFEIJUDASHIJIANHEJINGLI,JIANLILESHUBAIRENZUCHENGDECHAOJI“CHANPINMENGGONGCHANG”,NANGKUOCHANPINYANFAZHONGXIN、KEJIJIANZHUZHONGXIN、ZHUANGPEISHIZHONGXIN、DASHEQUKEJIYANFAZHONGXIN、GEQUYUGONGSISHEJIGUANLIBUHEGONGSITESHEDECHUANGXINCHANPINBU,GEGONGNENGBUMENGESIQIZHIYOUTONGYIXIEZUO,JINGGUOYANJINKEXUEDEKEHUSHENYANTIXI,JIANGYONGHUXUQIUKUAISUZHUANHUAWEICHANPINMOXING,JINXINGFANFUSHIYAN、DAMO、PINGGU,YICISHIXIANCHANPINDEDIEDAIGENGXIN,SHIYINGBUDUANBIANHUADESHICHANGXUQIU。

2020年重点发力的健康人居产品,就是创新研发体系下的最新产物。体育菠菜网疫情之下,康桥及时审时度势,洞察健康人居的发展趋势,特别成立健康科技建筑中心,以康桥诸子庐为范本,迅速投入健康人居深度探索研发和实践当中。

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△KANGQIAOZHUZILUXIANGMUSHIYITU

CHUCIZHIWAI,ZAISHINEIJUZHUCHANGJINGZHONG,TONGGUOPEIBEIQUANREJIAOHUANHUSHIXINFENGCHUMAIXITONGHEQUANWUJING、RUANSHUIXITONG,DUISHINEIKONGQIHESHENGHUOYONGSHUIJINXINGCENGCENGGUOLV;GELEIZHUANGXIUCAILIAO、JIAJUJISHINEICHENSHEDEJIAQUAN、TVOCDENGWURANWUDEHANLIANGJUNDIYUXIANZHIBINGCHUYUJIAODISHUIPING;CIWAIZHINENGJIAJUKONGZHIXITONG,ZHENGHEZHINENGRUHU、KESHIDUIJIANGGONGNENG、MEIXUEZHINENGKAIGUANMIANBANDUOZHONGGONGNENG,QINGSONGSHIXIANYIJIANBUFANGCHEFANG,CHANGXIANGZHIHUISHENGHUO。

△KANGQIAOZHUZILUXIANGMUSHIJINGTU

除了在规划、建筑和室内设计层面,照顾居者的居住感受,在精神层面,同样不遗余力。康桥诸子庐耗费巨资倾力打造一座近3000㎡的“第三空间”,合理布局宴会厅、私人影院、健身房、SPA包房、阅览室、红酒品鉴室等,与室外健身场地、交流互动空间形成内外联动,倾力打造健康活力社区,让居者畅享生活的愉悦,实现从身体到精神的全面健康奢享。

体育菠菜网△KANGQIAOZHUZILUXIANGMUSHIJINGTU

经过中国城市科学研究会组织的严格审定,康桥诸子庐凭借领先的产品理念和先进的绿色建筑技术,最新荣获“三星级健康建筑认证住宅项目”,为康桥健康人居的进一步发展树立了典型标杆。

△KANGQIAOZHUZILU“SANXINGJIJIANKANGJIANZHURENZHENGZHUZHAIXIANGMU”

体育菠菜网YUCITONGSHI,2020NIAN,KANGQIAOFUWUYEDAILAILEBUXIAODEJINGXI。ZAI“MEIHAOSHENGHUOFUWUSHANG”DEZHANLVEDINGWEIZHIYINXIA,KANGQIAOWUYEGENGMINGWEI“KANGQIAOYUESHENGHUO”,KANGQIAOFUWUZHANLVESHIXIANHUALIZHUANXING,CONGYUANLAIDANCHUNDESHEQUFUWUZHUANXIANGDAFUWU、DAPEITAO。

以人为核心,从社区到商业、写字楼、产业园等城市各个角落,将服务作为纽带,连接每个个体的个性化需求,捕捉每一位客户的发展需要,最大化实现服务的价值。

XIAYIJIEDUAN,KANGQIAOJIANGZHONGDIANJUJIAO“YUESHENGHUO”FUWUTIXIJINXINGSHENDULUODI,YOUQISHIZAISHEQUDAPEITAOBANKUAI,DAZAOHANGAIJIANKANG、JIAOYU、MEISHICANYIN、SHEQUBIANMIN、JIAZHENGJIAZHUANGDENGFUWUZAINEIDEQUANYETAI、QUANCHANGJING、QUANSHENGMINGZHOUQIDESHEQUZENGZHIFUWUSHENGTAIQUAN,RANGYEZHUXIANGSHOUDAOGENGDUOYUANDEFUWUTIYAN。

03

执守人文践行公益
承担社会责任赋能品牌价值

作为城市美好生活服务商,康桥在满足人们美好生活需求的同时,也不忘关注人、企业与城市的可持续发展,向社会传递一份责任与人文关怀。

△KANGQIAOLUNTANSHIPAITU

SHIYUNIANRUYIRI,CHUANCHENGYANXUKANGQIAOLUNTAN、KANGQIAOKUAILEYING、KANGQIAOYIGONGSANDAPINPAIIP。TONGGUOKANGQIAOLUNTAN,DAZAOCHENGSHIJIZONGHEWENHUAJIAOLIUPINGTAI,WEIYEZHU、SHIMINHEZHUANJIA、XUEZHE、DAKAZHIJIANDAJIANGOUTONGFENXIANGDEQIAOLIANG;YITUOKANGQIAOKUAILEYING,RANGXIAOYEZHUMENZAIFENGFUDUOCAIDETIYANZHONG,SHOUHUOCHENGZHANGLEQU;JIEZHUKANGQIAOYIGONGZUZHI,RANGGENGDUORENZAICANYUGONGYIAIXINFENGXIANZHONG,SHOUHUOGANDONGHEJINGSHENDEMANZU。

△KANGQIAOKUAILEYINGSHIPAITU

YIKEHUWEIZHONGXIN,PINZHIWEIJICHU,CHUANGXINWEIDONGLI,PINPAICAINENGBAOCHIHENGJIUDESHENGMINGLI;YUSHIDAITONGXING,PINPAICAINENGYINLINGWEILAI。18ZAIKANGQIAO,PINZHIZHUJIACHUXINYIJIU,WEILAIZAIYUQIANXINGBULVBUTING,JIANGYIYOUZHICHANPINHEFUWU,CHIXUGEXINRENJUBIAOZHUNHESHENGHUOFANGSHI,WEIRENMENTIGONGGENGMEIHAODERENJUTIYAN,WEICHENGSHIJIANSHEHEFAZHANGONGXIANLILIANG。


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